By Andrea Dixon
Proposal Manager II at MedImpact Healthcare Systems, Inc.
If you have ever used the computer program Word and you are reading this, I bet you use this Microsoft product almost every day … if not ALL DAY every day.
I once considered myself a fairly proficient Word user, but I never could figure out what the “styles” menu under the Home tab was for. Then a former co-worker took my Word proficiency to a whole new level when she introduced me to Word styles and how useful they really are.
In marketing, our brand is everything. It’s what sets us apart from the competition and helps us connect with current and prospective clients, partners and customers in the marketplace. Having a clear, easy-to-recognize style that can be seamlessly executed in all of our marketing materials is critical for ensuring everything we create is coherent. When creating documents in Word, using styles is the best way to guarantee that all documents are on brand.
Set it and forget it
Word’s styles function allows you to create a specific look and feel that can be applied quickly and easily to your document(s). Styles can be created for any number of document elements and purposes, such as:
Oh, but that’s not all … styles can be applied to individual characters or words, as well as multiple sections and spacing! Trust me, this is super exciting once you put your unique styles in place.
The beauty of styles is they can evolve as needed and can be built into the blank document template or an “off the shelf” Word document template. You can even build them to do as much work as you want them to do automatically vs. manually having to tweak the style every time you work on a new document.
One of my favorite ways to use styles is to build them so my body copy directly follows my heading copy. If I’ve got you going, “Huh?!?!,” let me explain. I can select the heading style I want, and when I hit enter/return, the body copy style automatically begins. This saves me the need to do anything other than hit enter/return to ensure my formatting is in place.
If you aren’t using styles yet, you should really give it a try. You’ll find that using Word styles saves time and assures that the necessary branding and style guidelines for your company are always in place without worry.
Want to learn more?
Microsoft Office offers all kinds of information on styles that you can find HERE.
Connect with Andrea!
Click here to view Andrea's LinkedIn profile.